Visitors to your site see your ALT text while the images are downloading or when they mouse overany images. This descriptive text helps them decide if they want to wait for an image to download or move on to a different page. If the image is also a link then visitors can read the text and quickly jump to the section they require

ALT text descriptions should be a complete sentence instead of a list of keywords or obscure phrase like "This is a picture of a tree"
Example
<a href="http://192directory.co.uk/">
<img src="http://192directory.co.uk/graphics/des.gif"
width="468" height="60" ALT="192 Directory The largest FREE 192 Directory Enquiry Search Yellow Pages White Pages People Finder Address Finder Business Directories Search Engines"></a>

ALT text descriptions help you rank higher with some search engines. Google and AltaVista are two of the main search engines that use ALT descriptive text when they rank Web sites

See Also
Could I design my own web site

Can I have pictures on my web site

Can I sell things over the web

Can I make alteration to my web site

How will people find my web site

What are the benifits of having a web site

What is the Title of a Web Page

What is the Description of a Web Page

What are keywords

What is a Meta Tag

What is a robot.txt file

What is Cloaking

What is a Favorite Icon

Which is the best "Frames or No Frames"

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