Meta tags are the HTML codes that are used by most search
engines to evaluate your web site
The 5 Key Page Elements
Page Title
Keywords
Description
Robots
Revisit-after
Page Title Element
The Title is the first thing that is seen at the top left
of any website browser above the pull down menu's. The title
is given to each web page on a website to Identify the page
and is also the first line of the HTML source code of your
web page.
The page title should be approx 40 - 50 characters long including
spaces in-between the words, if you try and use more the title
text will be cut off. It is Important to use keywords or words
relating to the name of the page in the tile. This is what
the Search Engines use when indexing the web page.
Keywords Metatag
This is the meta tag in which you list your carefully selected
keywords and keyword phrases. Separate each keyword with a
comma and a space between each word and place your most important
keyword or keywords first.
You can use different keywords on different pages. This will
increase your chance of matching different searches
Make sure that your selected keywords and keyword phrases
are words that visitors to your site can be expected to use
when searching.
Description Metatag
The description meta tag has to capture the visitors attention.
The meta tag should be 150 - 200 characters in length, but
some search engines cut the description to 150 characters
or less, so make make sure your main keywords are at at the
beginning of this meta tag.
Robots Tag
The robots tag invites search engine spiders to enter your
site or to stay away from certain pages or links
The Robots Meta tag has the following options
Indexes the page and follows links
<meta name="robots" content="index, follow">
Does not index the page, but follows links
<meta name="robots" content="noindex, follow">
Indexes the page, but does not follow links
<meta name="robots" content="index, nofollow">
Neither indexes or follows links
<meta name="robots" content="noindex, nofollow">
You can use one of these tags on specific pages according
to your requirements for each page
Revisit-After
The revisit-after tag tells the search engine spiders how
often to check your site. Every "30 days" is a good
frequency unless your pages change more often, then this can
be changed to 7 10 or 14 days if required
Example
<meta name=Revisit-After content="30 Days">
See Also
Could I design my own web
site
Can I have
pictures on my web site
Can I sell things
over the web
Can I make
alteration to my web site
How will people find
my web site
What are the
benifits of having a web site
What is the
Title of a Web Page
What is the Description
of a Web Page
What are keywords
What is a robot.txt file
What is Cloaking
What is ALT Text
What is a Favorite Icon
Which is the best "Frames or No Frames"
|
|
|
