What are Reciprocal Links
Reciprocal links are one of the most common and most effective
forms of website promotion for your site. The basic concept
is quite simple - you link to my site and I will link yours
and we'll both increase visitors to our sites. In theory yes
- but there is a little more to it than just exchanging links
with a random site.
The first step is to find the right site or sites to do
a reciprocal link exchange with. Choose sites which have
similar content to your own site. A good exchange of links
has site content that appeals to the same kind of visitors
as your site does, if your website is about travel then
sites with anything relating to travel is a good reciprocal
links exchange yet different enough so they don't compete
with each other
After you've found a site that seems to be suitable, contact
the webmaster and explain that you own a site that has similar
content and you would like to exchange links. Tell them
you like the site and have included a link to one of your
pages and ask them to return the favour by linking to your
site. If you don't get a reply or your proposal gets rejected
just forget it and find another site, remember that there
are more than 3 Billion web pages now so it's not that difficult
to find sites similar to your own
Don't link to sites with site content different to your
own site - Search Engines are now penalising sites for containing
links which are not relevant to your own site content
See Also
What is a Search Engine
What is a Meta
Search Engine
What are Directories
What are Announcement
sites
What are FFA sites
What is Link Popularity
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