• Ad
A graphic or a banner on a web page that when clicked on takes the visitor to another site

• ASP
A scripting language by Microsoft mainly used on NT hosts

• Authentication
Technique by which access to Internet or Intranet resources requires the user to identify himself or herself by entering a username and password

• Bandwidth
Measure (in kilobytes of data transferred) of the traffic on the site

• Browser
A program used to locate and view HTML documents (Netscape, Mosaic, Microsoft Explorer etc)

• Client
The browser used by a visitor to a Web site

• Client Errors
An error occurring due to an invalid request by the visitor's browser. Client errors are in the 400-range

• Cookies
Cookies are files containing information about visitors to a web site (e.g., user name and preferences). This information is provided by the user during the first visit to a Web server. The server records this information in a text file and stores this file on the visitor's hard drive. When the visitor accesses the same web site again, the server looks for the cookie and configures itself based on the information provided

• Domain Name
The text name corresponding to the numeric IP address of a computer on the Internet

• DNS
The system that converts the host name (www.yoursitename.co.uk) into an a numeric form called an IP address• Forms
An HTML page which passes variables back to the server. These pages are used to gather information from users. and are also referred to as scripts

• FTP
File Transfer Protocol is a standard method of sending files between computers over the Internet

• GIF
Graphics Interchange Format is an image file format commonly used in HTML documents

• Hit
An action on the Web site like when a user views a page or downloads a file. If add up the graphics that you have on a web page and the page itself that will give you how many hits that page will be

• Home Page
The main page of a Web site which is normally called index.html. The browser is set to default to the index/home page

• Host
A Computer on the Internet

• HTML
Hyper Text Markup Language is used to write documents for the World Wide Web to specify hypertext links between related objects and documents

• HTTP
Hyper Text Transfer Protocol is a standard method of transferring data between a Web server and a Web browse

• IP Address
Internet Protocol address identifying a computer connected to the Internet

• Page Views
Also called Page Impressions. Hit to HTML pages only

• Perl
A scripting language used to develope interactive Sites

• Platform
The operating system (i.e. Windows 95, Windows NT, etc.) used by a visitor to the site

• Protocol
A method of exchanging data over the Internet

• Referrer
URL of an HTML page that refers to the site

• Server
A computer that hosts information available to anyone accessing the Internet

• Server Error
An error occurring at the server. Web server errors have codes in the 500 range

• Spiders
An automated program which searches the internet

• SSL
A way of encrypting data between a server and client program used for e-commerce to ensure credit card detail are secure

• Telnet
A means of remotely access a UNIX machine so that you can remotely run programs

• URL
Uniform Resource Locator is a means of identifying an exact location on the Internet

• User Session
A session of activity for one user of a web site

• Visit
How many unique visits a web site recieve